December 2010
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Recently I found a recipe for homemade oatmeal cookies that looked good. I like to do some occasional baking so I gave it a try. After setting the oven, mixing the ingredients and putting them in the oven for the prescribed 13 minutes, I pulled them out and took a bite. “These are gross. They…
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The following six steps are the framework for everything we will be doing to build your tribe. It is the funnel that we will use to move people from first contact into fans that are passionately behind your movement. In future weeks we will break down each of these steps in more specifics detail and…
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Every leader cares for and supports a movement. This ties in closely to the homework I assigned in the previous post. Your “movement” is connected to your Idea Sentence. Your job as leader of your tribe is to care for and support your idea. Think of your movement as a small house plant. To help…
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Conventional wisdom says it’s better to buy a home instead of rent. There are exceptions to this rule, but generally over a long period of time, it is better to spend your money, time and effort on an asset that you own instead of one someone else owns. Traditionally, authors are in charge of writing…
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Yesterday Google announced their eBookstore. While at first glance another online bookstore doesn’t seem to matter all that much, but Google has a history of knocking down giants. So what do you need to know about this initial launch of the Google eBookstore? 1. Distributed/social comments To leave a comment on Amazon.com you have to…
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Tim Ferriss, one of the great self promoters alive, recently launched the book trailer for his upcoming new title, The 4-Hour Body. Creating these video trailers is becoming increasingly popular in the publishing world, unfortunately most of them are worthless at converting to sales of the book.
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The short answer: A tribe is a group of people connected to an idea, connected to a leader and connected to each other. What does this mean for you, the author? Let’s go through each element individually. Connected to an idea When people join your tribe, what are they becoming a part of? What is…