April 2011

  • Promoting your book is often a huge psychological hurdle for authors. One that many never get over. The interesting thing that I hear from a lot of authors is the word “self-promotion” when it comes to their book. This is the same person that can easily promote their speaking abilities, consulting services or their company’s…

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  • There are two types of successful authors. Authors who sell a lot of books Authors who sell a lot of books and are adored by their tribe. Brent Weeks is a fantasy fiction author published out of Orbit Books. He hit the scene at the end of 2008 when he released all three of the…

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  • There are so many options available for social media.  Twitter, Facebook, YouTube, LinkedIn, etc.  In fact, according to Wikipedia, there are currently 189 social networking sites to choose from.  How can you possibly keep up? This is usually the first place that overwhelms people. The good news is, you do not have to keep up with all of them. …

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  • I work on the fringes of the publishing industry. Our clients are authors and looking to build a following so they can spread their ideas and change the world. It is very satisfying work to be part of helping someone reach more people with their art and ideas. And, of course, the question gets asked…

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  • If you remember from a previous post, the first step in our tribe building framework is to “Go where people already are”. Let’s look a little closer at this topic and how it applies to social media. The goal of social media and all other online marketing is to go where communities already exist online…

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  • What is the biggest problem facing authors when getting started with internet marketing? Analysis Paralysis There are 189 social networks listed on Wikipedia. Even if you completely ignore social media, you have to make decisions about email newsletters, blogging, podcasting, guest posting, webinars and on and on. They could each be a great opportunity to…

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