May 2014

  • You may have read about the heated contract dispute now going on between French publishing conglomerate Hatchette Livre and Amazon.com. There’s a lot of media mudslinging happening between these two entities. So much in fact, that I decided not to publish links to any of it in this article. There’s just too many sides to the argument. Of course, the people losing out the…

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  • Finding new readers and growing your audience is often the most difficult and perplexing part of the author platform process. In my book Your First 1000 Copies, I define Outreach as simply “moving people from not knowing you exist to knowing you exist.” The vast majority of people don’t know that you and I —…

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  • There are a lot of really amazing things you can do to promote your book. Here are a few ideas you may have heard of: Host a video series on YouTube Create PDF excerpts of your book Host a live webinar on your book’s topic Release a top-notch book trailer Run a special discount sale…

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