Most Popular Articles
- How to connect with successful authors
- Social Media Marketing for Authors: What Does the Data Say?
- Author Website: Examples, Templates, and How-to Build One
- The Ultimate Writer Productivity Guide
- Writer Productivity Framework:
The 2 Biggest Problems to Fix - Book Marketing Plan
The Definitive Checklist - The Myth of "Too Busy"
- 7 ways to overcome criticism
- The Introvert’s Guide to Book Marketing
- How to pick the perfect book title
Full Archive
2020
- Are you working on the right thing?
- Build the Right Audience
- Book Marketing During COVID-19
- Social Distancing: The Perfect Time for Digital Outreach
- The Productivity System for Writers
- Common Influencer Outreach Mistakes & How to Fix Them
- Should you give your book away?
- The 2 Most Important Book Launch Numbers
2019
- 29 – The Kobo Difference
- 30 – Merchandising Options with Kobo
- 31 – Personas
- 32 – Essential Elements of an Author Website
- 33 – Should authors have a blog?
- 34 – Creating Detailed Personas
- 35 – Is your website doing what it needs to do?
- 36 – Becoming a Podcast Guest
- The #1 Goal for Your Book Marketing
- 37 – Booking Podcasts, Starting Book Clubs
- 38 – Building Your Platform at Live Events
- Book Industry Trends: How to Succeed in 2019 (and Beyond)
- 39 – Turning One Marketing Idea into Many
- My most ruthless productivity hack
- 40 – Innovative Marketing Ideas
- 41 – Outreach, Outreach, Outreach
- 42 – Asking for Blurbs
- 43 – What business are you trying to build?
- Author Platforms: The What, Why, and How
- 44 – The Magic Number
- 5 Unfair Advantages of an Author Platform
- 45 – How to Build a Tribe
- A Simple Marketing Plan for Fiction Authors
- 46 – The Single Most Important Thing To Do
- 47 – Start At The End
- 48 – Valerie’s 10K Strategy
- 49 – Bonus Episode: Amazon and Facebook Ads
- 50 – Author as Entrepreneur
- 51 – Working With A Marketing Coach
- How to connect with successful authors
- To Sell More Books, Change the Story You Tell Yourself About Marketing
- How to Get Blurbs: A Case Study
- The Magic of Creating an Ideal Reader Persona
2018
-
The Connection System
Book Marketing 101 - Creating the Right Author Content
- Influencer Outreach 101: How to Get Other People to Promote Your Book
- The book industry makes $113-billion a year. What does that mean for you?
- Author Website: Examples, Templates, and How-to Build One
- Does email still matter?
- Social Media Marketing for Authors: What Does the Data Say?
- Publisher Questions: What to Ask Before You Sign a Book Contract
- The Author’s Guide to Tribes
- Fear and Creativity: What is Your Soul Silently Screaming to Say?
- Where do we start?
- Connection System 101
- 25 – Dealing with Multiple Genres and Pen Names
- 26 – A Common Book Marketing Mistake
- 27 – Beginning Outreach Activities
- 28 – Identifying Your Ideal Reader
2017
- The Rookie Move Every Author Makes When Marketing Their Book
- The #1 Thing Every Author MUST Have for a Successful Book Launch
- A Book Marketing Discussion with #1 NYT and WSJ Bestselling Author, Daniel Pink
- Book Launch Show: What is an author platform?
- Book Launch Show: Social Media and Book Launches
- The truth about the New York Times and Wall Street Journal bestseller lists
- Ebook Piracy = Sell More Books
- The Book Launch Framework: How I Keep Launching Bestselling Books
- Twitter and Book Marketing
- Traditional vs Self Publishing: The Last Decision Guide You’ll Need
- 5 Terrible Truths About Book Launches (Infographic)
- 5 Myths About Email Marketing for Authors
-
Writer Productivity Framework:
The 2 Biggest Problems to Fix - The Ultimate Writer Productivity Guide
- The 6 Best Writer Productivity Tools
2016
- The 4 Types of Bestselling Book Launches
- How to Get Influencers to Promote Your Book
- How to Find the Most Popular Parts of Your Book
- The Perfect Journal
- What to Do When Your Book Launch Fails
- How to Beat Resistance
- How to make more time for writing
- How to Use Fear to Beat Resistance
- How to Automate Your Book Marketing
- What do I send to my email list?
- Writing Myth: Writing is a Solitary Activity
-
Book Marketing Plan
The Definitive Checklist - Should authors have a blog?
- Writing Myth: The Best Writers are the Most Polished & Trained
- Writing Myth: Writing is Only One Thing
- Writing Myth: You Must Write Every Day
- Facebook and Book Marketing
-
Bestseller Summit 2016
A Recap and Lessons Learned - Email Marketing 101 for Authors
- How to Automate Your Book Marketing
2015
- Solving the "What do I write about?" problem
- Argh! I need help!
- 8 Ways to Take Control of Social Media
- 10 Best Book Marketing Books
- The Book Launch Crash Course
- 3 Reasons Your Book Launch Fails
- How to Survive and Thrive with Big Change
- Summer Blitz: Get Your Writing Done
- Change Your Story to Get Your Writing Done
- The ADHD Guide to Writing
- The 5 Things Productive Writers Do Differently
- The 4 S’s to Sustained Creativity
- Make Your Writing a Habit
- How to know if your story is any good
- The #1 Success Strategy for Book Launches
- How to Create the Perfect Book Media Kit
2014
- 2 New Year's habits to avoid
- I hate self-promotion
- Do you support authors or do they support you?
- How to pick the perfect book title
- How to guarantee you'll do book marketing right
- The Introvert’s Guide to Book Marketing
- The truth about fear (and how to conquer it)
- How to write a book you know will sell
- Now is the time to get started
- 7 ways to overcome criticism
- The #1 way to get more writing done
- 6 ways to take control of technology
- Is your marketing not working? Here's why.
- How do you find new readers?
- What is the future of publishing?
- Writing, Goals and Discouragement
- When should you start marketing your book?
- How to get more done
- 5 parts of your author business
- The Myth of "Too Busy"
- How to launch your book with at least 25+ Amazon reviews
- How to work with a writing coach
- What I learned by winning my NaNoWriMo trophy badge
2013
- How email will help you sell more books
- What happened when I gave my book away?
- How to plan a successful book launch campaign
- How to self-publish an audiobook on Audible.com
- The first 1006 copies
- Read my book launch journal
- The 10k Experiment
- How to use your book to market your book
- We all need each other to succeed
- The Experimental Mindset
2012
- 3 Steps to Get Your Writing Done
- 2 ways to stop wasting time "marketing" with social media
- Do you support authors or do they support you?
- Authors make the world a better place
- How many people should read your book?
- 4 Tips to Sell More Books at Christmas
- 5 Ways to Market Your Thriller Novel
- 5 Ways to Market Your Romance Novel
- 4 Book Marketing Guidelines for Facebook
2011
- 2011 Tribe Building Reading List
- Are book publicists good or bad?
- The #1 thing publishers care about (or how to get your book published)
- Pick 3 things and be amazing at those
- How to find your fans with social media
- Your Art and the Tools to Share
- How to choose which social media is right for you
- The cost of shoe leather
- The Marketing Power of Externalizing
- The 6 Types of Social Media
- How to know if your book idea stinks
- How the "IKEA Effect" will destroy your book marketing
- Using Social Networks to Build Your Tribe
- How to create passionate readers
- Bookmarking sites and how to use them
- Social news sites and building your tribe
- How to hack the Amazon.com bestseller list
- Flickr, YouTube and other media sharing sites
- How authors can connect with new readers on Amazon.com
- Twitter, microblogging and building your tribe
2010
- My top 10 favorite TED.com talks
- An author's guide to using Twitter
- 6 steps to building a fan based community
- How busy authors can consistently blog
- Beware of one-off marketing efforts
- Why every author can not (and should not) be like Gary Vaynerchuk
- "The book is not the mother ship, the content is"
- Four keys to explaining complex ideas
- Your calling comes from god (and we aren't him)
- 16 Principles for Building and Leading a Tribe
- Doing It Right: Hugh MacLeod and his email newsletter
- Doing it right: Effective marketing by Orbit Books
- The 10 Awful Truths About Book Publishing
- Published authors are better than everyone else
- We love our clients: Sunni Brown's new website
- DVD Extras: 5 easy ways to produce more content
- Four reasons why your email list is your most important asset
- Self-herding and giving your community the 1, 2 punch
- The Zombieland Guide to Tribe Building
- How to put your fans to work
- Fighting Inertia: How to cause change
- What is a Tribe?
- 3 Rules for Creating an Effective Book Trailer
- Top 8 things to know about the Google eBookstore
- Renting vs. Owning Your Fans
- What is your role as leader of your tribe?
- 6 Steps to Building a Fan Based Tribe
- 3 Recipes for Baking the Marketing into your Book
