October 2016
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It’s a magical time we live in, as authors. We have all of these amazing tools and resources at our fingertips, to help us get our message and our books out into the world. Yet it can often be overwhelming to figure out how to use them all, and how they can all work together. In…
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I’ve written at length about the power and importance of email marketing for authors. There is no better way to build long-lasting connections with readers, which is the definition of marketing. It easily trumps social media, for building a long-term author platform and for sheer book-selling power. It’s how first-time authors are launching New York Times…
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Last week I hosted the first Bestseller Summit here in Nashville, Tennessee. This was the first time I had put on my own event for my own tribe. It was full of all the stress, emotions, and craziness that you would assume comes with doing that kind of event. But it also had a lot…