Connection System 101

This week on the Book Launch Show, we are continuing our conversation with Valerie Francis. Valerie is an editor and a writer who is on a journey to figuring out her marketing strategy and how to build her platform as an author. Inside this episode we start looking at her platform and her marketing in much more detail and we apply the connection system to what she’s doing. The connection system is a way of looking at building a platform and marketing your books that I came up with and put my first book, Your First 1,000 Copies. So we used that as a lens to look at what she’s been doing and the kind of activity she’s been putting into marketing herself and her platform. For all this and more, stay tuned to today’s episode!

Key Points From This Episode:

  • Reviewing Valerie’s marketing activities to date.
  • Defining the categories; outreach, content, and permission.
  • Categorizing your audience into digital versus physical books.
  • Understanding the benefits and uses of a pen name.
  • The proper strategy for effective cross-promotion.
  • Why each author needs to find a personalized marketing strategy.
  • Finding focus in your promotion strategy when you have multiple products.
  • Identifying active and past promotion/marketing activities.

Links Mentioned in Today’s Episode:

Tim Grahl —

Tim on Twitter —

Valerie Francis —

Valerie on Twitter —

The Story Grid Editor Roundtable Podcast —

Your First 1,000 Copies —

The Write Mind blog —

Seth Godin —

Robin St. Croix —

Tim Grahl
Tim Grahl
Tim Grahl is the author of Your First 1000 Copies and the founder of He has worked with authors for a decade to help them build their platform, connect with readers, and sell more books. He has worked 1-on-1 with over a hundred authors including Daniel Pink, Hugh Howey, Barbara Corcoran, Chip and Dan Heath, Sally Hogshead and many others. He has also launched dozens of New York Times, Wall Street Journal, and Washington Post bestsellers.
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