4 Tips to Sell More Books at Christmas

With Christmas just around the corner, it’s the perfect time of year to do some creative book marketing. Books make great gifts for loved ones, not to mention, after Christmas people will have plenty of Amazon and Barnes & Noble giftcards they’ll be looking to spend!

Here’s 5 ideas to sell more books around the holidays.

  1. Partner to success. Partner with other authors and offer several different books for sale for one low price. It’s a great way to introduce yourself to new readers.
  2. Offer special bonuses. Give extra content away when people purchase or perhaps send out a signed book plate. Encourage new purchases by providing extra perks to those that buy.
  3. An advent series. Just like the advent calendar, give away a piece of your story every day through Christmas. Send it out via your email list or post it on your blog each day. Promote it via Twitter, Facebook and other means.
  4. Special pricing. Now is the time to take advantage of the holiday deal shopper and lower your prices.

Bonus tip: If you are driving sales through online retailers like Amazon but still want to do a giveaway, just have people forward you their receipt. You can confirm their purchase and reply to their email with the special offer.

Christmas is a great time for book marketing, so take full advantage of the opportunity to sell more books!

Tim Grahl
Tim Grahl
Tim Grahl is the author of Your First 1000 Copies and the founder of BookLaunch.com. He has worked with authors for a decade to help them build their platform, connect with readers, and sell more books. He has worked 1-on-1 with over a hundred authors including Daniel Pink, Hugh Howey, Barbara Corcoran, Chip and Dan Heath, Sally Hogshead and many others. He has also launched dozens of New York Times, Wall Street Journal, and Washington Post bestsellers.

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