Book marketing is a vast, terrifying expanse that is overwhelming even for the savviest authors. It doesn’t help that most of what is spouted as “expert” strategy and tactics is wrong and will only waste your time and increase your frustration.
Below are 10 books that will help you cut through the noise and get useful, tried-and-true advice.
- Need help with your Amazon presence?
- Terrified of sharing your writing with the world?
- Trying to understand how all of this online marketing stuff really works?
- Need help with the basics of marketing?
- Can’t figure out how to pitch your book?
I’ve got something here to help with each of those and much more.
Grab a copy of each, read, take notes, and you’ll be ready to get started!
by Joanna Penn
Full of foundational truths and strategies that every author, whether seasoned or brand new, will find useful.
by David Gaughran
This is your companion for today’s world of digital book marketing.
by Kristine Kathryn Rusch
Though written for fiction authors, all writers will benefit from reading this book. It explains how traditional publishing works (or doesn’t work… the “Old Ways” sections are accurate and devastating) and dives deep into packaging, marketing campaigns, pricing strategy, and much more.
by Sean Platt, Johnny B. Truant and, David Wright
Combine this with the strategies in the other books for guaranteed success.
by Libby Hawker
Whether you’re pitching an agent via email or a reader via Amazon, you have just a couple of sentences to grab people’s attention. This short book gives the step-by-step framework to make it happen.
by Seth Godin*
People automatically congregate around similar ideas and beliefs. And now, with the internet, it’s easier than ever to find and communicate with these groups.
by Seth Godin*
Permission is the best way to build something that will support your entire writing career. As authors, your permission assets are the most important thing you have. This book will teach the fundamentals.
All Marketers Are Liars: How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
by Seth Godin*
If you hate the idea of marketing, this book will change your mind.
by Austin Kleon
If you’re struggling to take your first tentative steps into sharing your work with the world, start with this book.
by Robert Cialdini
Learn about reciprocation, social proof, scarcity, and other ways to move people to “yes”. Another one that will change the way you see the world.
At the time of this writing, you can buy all 10 of these books for less than $80. Then let’s give it two weeks to read them all and take notes.
How much is your time worth? How much is your writing career worth?
I get emails every day from writers frustrated with their book sales and online marketing, yet, when I ask questions about how they have invested in their education, it amounts to random Googling and “I saw this article on Facebook…”
* Seriously? 3 books by Seth Godin?
I almost pulled one of them because it seemed crazy to have nearly 1/3 of the books on this list by the same author… but I would be doing you a disservice. All three books are fundamental to your understanding of book marketing so they’re all included.
by Tim Grahl
After years of learning and research and practice, I wrote my own book. Based on my longstanding work with top bestselling authors such as Hugh Howey, Daniel Pink, Chip and Dan Heath, Barbara Corcoran, and many more.
Outlines the overarching principles and framework that everyone can use to build their platform, connect with readers and sell more books.
May 7, 2015