32 – Essential Elements of an Author Website

Today’s episode is all about building better author websites! When trying to grow and engage an audience in the lead up to a book release, your website and newsletter can be two of your most useful tools. In our conversation, Valerie asks a few direct questions about how to split a website between fiction and non-fiction pursuits, as well as how to position and offer your email signup. We also talk about vital elements for any attractive homepage, bios, and photographs. Tim breaks down some examples of how to divide your content across newsletters, the frequency of their release, and we finish off with some practical tips on how to make these commitments manageable and successful. For all this and a whole lot more, be sure to join us!

Key Points From This Episode:

  • Elements to include on your homepage. 
  • Book covers, subscription links, bios and headshots.
  • Decisions around how to advertise and sell your email list signup. 
  • Comparing the utility of fiction and non-fiction writing. 
  • Sections and divisions for content in a newsletter.
  • Keeping your audience engaged with well considered email updates. 
  • Finding time for each part of your commitments.
  • And much more! 

Links Mentioned in Today’s Episode:

Tim Grahl — https://booklaunch.com/ 

Author Website: Examples, Templates and How to Build One — https://booklaunch.com/author-website/

Tim on Twitter — https://twitter.com/timgrahl

Valerie Francis — https://valeriefrancis.ca/ 

Valerie Francis on Twitter — https://twitter.com/valerie_francis 

The Story Grid Editor Roundtable Podcast — https://valeriefrancis.ca/podcast/ 

Running Down a Dream — https://www.amazon.com/Running-Down-Dream-Winning-Creative/dp/1936891557

Jim Gaffigan — http://www.jimgaffigan.com/

Sumo — https://sumo.com/

AWeber — https://www.aweber.com/

Story Grid — https://storygrid.com/

Marvel https://www.marvel.com/

Avengers — https://www.marvel.com/avengers

Liane Moriarty — https://lianemoriarty.com.au/

[0:00:00.6] TG: Hello, this is Tim Grahl, you’re listening to the Book Launch Show. This week, I’m talking with Valerie about her website and what should go on the website, what’s most important, what should be on the home page. Then we get into discussing what kind of content that she should be creating and sending out to her email list.

You know, both of these things are stuff that you know, every author trying to build their platform has to figure out. What’s going on the website? What am I promoting on the website? Wow am I getting people on the email list? And then once they’re on the email list, how am I actually getting them to stay engaged with me and why is that important?

It’s a really good discussion. I feel like again, you know, Valerie is dealing with things that so many authors deal with of having a lot to do, doing too many different things, trying to figure out what to focus on, feeling like there’s just too many options which often just binds us up and not let us take any action.

I deal with this too, you know? When I get overwhelmed by all the different things I could be doing, I often end up doing nothing. Reminds me of Jim Gaffigan, this comedian, he talks about like are you ever so busy you just go take a nap? That’s what I feel like with this book marketing stuff. It’s a really good episode, I think you’ll like it and it will hopefully help you answer a lot of the common questions that you have when it comes to your website and your email list.

This podcast is all about marketing, launching your book. But if you’re an author and you have a book, book coming out, book already out, you’re doing something special, you’re doing something that most people are afraid to do in my opinion. They’re actually going after that thing that they want. Everybody says they want to write a book, you’ve actually done it, you’re actually doing it, what that means is that you have a dream that you’re trying to accomplish.

You have this idea, the kind of writer you want to be, the kind of life you want to live, the kind of artist you want to be. I wrote my book Running Down a Dream —Your Roadmap to Winning Creative Battles for people just like you. Based on my last decade of overcoming my creative battles of being stuck in the mud, stuck feeling like I’m always going to be a failure, stuff feeling like this thing that I want is stupid and never going to happen. 

I wrote this book to share the true journey of what this looks like, a lot of self-help books, a lot of books about creativity, they kind of share, what was really hard and then look at all the awesome stuff I learned? This book is different. It will walk you through what I think the real story of running down a dream really looks like. I put everything in there and on top of that, I put the tools I learned along the way. If you know anything about me and my work, you know I can’t help but be practical.

I took that story off running down my dream, of chasing what I wanted in life of overcoming creative battles and I broke it down into really practical tools that you can apply to overcome your own creative demons. Running Down a Dream is out now to Amazon and all the other different places that you can buy books. It’s available, audiobook, ebook and paperback. 

Check it out, buy a copy, share it with a friend and it’s a great way to support this show, thanks.


[0:03:34.8] ANNOUNCER: Welcometo the Book Launch Podcast, helping authors launch and market their books.


[0:03:40.6] VF: Hello Tim, how are you today?

[0:03:43.2] TG: Good, I’m doing fine.

[0:03:45.1] VF: Good. First, a confession, I do not have my homework done from last week.

[0:03:50.4] TG: Weren’t you sick? I think you have a good excuse.

[0:03:53.8] VF: I was. I didn’t get the homework done, I didn’t get the housework done, none of that stuff. I’ll have to add — I’ll work on it this week but that’s okay because I have lots of other stuff going on that I need your help with.

[0:04:07.4] TG: All right.

[0:04:09.4] VF: When we started with the podcast, of course one of the first things that we decided was that I would eliminate your pseudonym and bring everything under one name, Valerie Francis. I’ve been working on my website because it had looked like in 2018, I was presenting myself as an editor and so when you went to my website, it looked like an editor’s website. 

Now I’m trying to make it look like I’m not trying to, I am making it very clearly, the website for a writer of women’s fiction. That’s what I’m working on and as part of that, of course, I’ve got to redesign my homepage, I’ve got to get my mailing list sign up boxes right and all that sort of stuff. I’ve got a bunch of questions around that that I’m hoping you can help me with. 

All right, let’s start with the home page. What elements do I need to have on the home page? What would you recommend?

[0:05:04.6] TG: Okay, when we’re thinking about the home page of the website and we’re thinking specifically about an author website, there is a few things that I recommend you have. 

The first is, I think you should have at least your latest book front and center on the website. I think you need to have the cover showing. The way I think about this is, one, we want people to buy a copy of the book, two, we want people to know that they’re in the right place. What we’re hoping is that, people have heard about the book or they’ve bought a copy of the book or they’ve seen the book. We want them to immediately realize they’re in the right place when they see the cover of the book. 

The other thing I like if you can, is to have a 3D image of the book. One of the things I did early on when we’re building websites is I would put these trackers on the website to see where people were clicking and where their mouse were showing up and how far they were scrolling down the page and that sort of thing.

What I realized pretty quickly is that people don’t read your website, they look at the pictures. Unless basically a picture catches the eye and then they might read what’s next to it or underneath it. Unless they’re specifically reading an article or blog post that you read, their eyes are basically bouncing around the pictures.

I like having 3D images of the books, so that people immediately know that they’re looking at a book. A lot of times, if you just have kind of a flat image of the cover, you know, it’s one of those, if people look at it and had to make a decision, they would probably be like, that’s a book but they might not automatically know it’s a book.

I think having a 3D image of a book makes it clear it’s a book, makes it clear that you’re at an author website, that sort of thing. Anytime I can, I use 3D images off books, so that people immediately know they’re looking at a book. 

The second thing that needs to be on your homepage is an email subscription box as we’ve talked about building an email list should be an author’s number one goal. Your email subscription box needs to be high on the website, above the fold which the fold is a reference to newspapers where that big picture, big headlines that you could see without unfolding the newspaper. 

That is a very fluid concept on a website, especially now more than ever with all the different devices that people can browse a website on but you know but your email subscription box — how I like to think about it is if I go to your website, will I think that getting email subscribers is your number one goal or, will I think it was an afterthought, right? 

So many authors I go to their email subscription box is down in the footer and it says, sign up for my updates, right? It’s obvious that’s not their goal. An email subscription box and we could talk more about what should go in that but form there, I’m thinking things like you need to have your headshot and maybe like a short version of your bio.

If you have a blog or podcast, maybe having links to or excerpts of your last few pieces of content. Then, if you want to have other ways for people to connect with you on social media, your contact page, that sort of thing. The top two things are definitely email subscription box and your latest book and then from there, your headshot and a short bio and then you can have other stuff on the page as well.

[0:08:51.0] VF: Now, when you say short bio, right? Like a couple of three lines, five lines maybe.

[0:08:58.4] TG: Yeah. Then, you can click read more and go to your about page where you can have a much more in depth bio but just something short, again, they’re going to look at the picture. They’re going to look at the picture, make sure they’re in the right place, maybe that it’s your name above it or something like that and then if they’re interested in finding out more about you, they’re going to click and go to your about page.

But your about page is never going to be your most read page, people in general aren’t interested in your background but it’s basically there again to let people know they’re in the right place, if they want to read a little bit more about you, they can.

[0:09:33.4] VF: Right, I find that my editing clients are really interested in my background, right? Because it goes to the credentials and stuff but readers of fiction, not so much. They want the book.

[0:09:43.0] TG: Right, I mean, if you think about the commitment level of like 99 cents or 2.99 versus thousands of dollars as an editor. It’s the same thing. When I was running a consultant firm full time and that was my only business, my number one goal off that website was to get you to pick a time on my calendar or submit to talk to me on the phone.

Every page of the website was driving people to connect with me so I could get them on the phone and sell them and working together. When it’s an author website, you know, you want to get a connection to them through your email list and then buying your books. That should be again, if I look at your website, will I think, okay, that’s this author’s number one goal? Or will ill I think that it’s your eighth goal?

[0:10:34.5] VF: The email subscription box, I use Sumo so it’s pretty easy to use, the software is not a challenge. What’s challenging for me is knowing how many signups to put on the homepage, just one, a couple, use popups, use banners, use static, should there be a signup on every page? That’s when my head starts to spin. Help.

[0:10:58.5] TG: I think it depends on how you go about it. One of the things is for authors that are really struggling with html or how to get an email sign up in the right place on their website, I recommend using something like Sumo because then you don’t even have to put it on the website, you just use the slide up or the drop downs or popups or those sorts of things.

You don’t have to deal with the code. But, I try to strike a balance between not really annoying people but also trying to get them on the email list. Now, with things like Sumo and other tools now, they’re getting more savvy where you can cookie people once they’re on your email list and you don’t show them the signup anymore.

I think that’s good, what I would normally do is have – I think you should have a signup on every page, I think definitely high up, right under the top of the website, on your home page, side bar of blog post, it should be at least at the bottom of every page, on your contact page, it could even say, you know, sign up for my email list or send me an email.

Then, I’d like to use popups and again, I try to stagger getting them on the email list but not driving them crazy, right? I might put it where if they scroll to a certain point on the website, the popup shows up. If they’ve been on the website for 30 seconds or a minute and then once I’ve shown them a popup, you know, I don’t show them a popup again for a week or a month or whatever.

All of those are options inside of Sumo and other tools that you can use. I like to have static on the page, email signups and then especially for people that aren’t on the email list, I want to really make it clear I want them on the email list.

[0:12:59.9] VF: What’s the wording that you use on the signup boxes?

[0:13:05.9] TG: You’re trying to give a compelling reason for somebody to give you their email address and I mean, this is a sales pitch, basically, is okay, I want something from you, it’s the same thing as selling something, right? When you’re selling something, you’re like, I want your money and in exchange for your money, I’m going to give you this cool thing that you really want.

Getting somebody to sign up for your email list is the same way, which is I want your email address and in return, I’m going to give you something really cool that you want. This is why I don’t recommend people just have signup for my newsletter or get my updates because there is nothing compelling there. There is no reason for somebody to give you their email address because there’s nothing compelling. I usually try to come up with some sort of content that I can give them right now.

You know, signup for my email list and I’ll immediately send you X, right? Yours could be the first book in your series, right? It could be for nonfiction, it could be some sort of white paper, it could be a seven-day email course, it could be a download of my book, it could be whatever it is, you just want some kind of compelling offer for people to put their email address in and why they should and that you’re going to in turn, for getting their email address, give them something that they will find valuable or interesting or entertaining. 

That’s how I think about it. I mean, there’s no one set thing but setting it up so that they can get something valuable, you’re going to see, just making that one small change, you’re going to see a huge increase in your email signups.

[0:14:47.2] VF: If I have, because for me, for the women’s fiction, I would be giving away or I will be giving away, the first book of the series. In that signup box, do I let them know there that that means they’re signing up to my mailing list or when – because they’ll get a confirmation email, right? It’s a double opt in.

Or would I leave that for the double opt in email? By accepting this, you are going on to my mailing list and you’ll receive a quarterly newsletter with XYZ in it?

[0:15:18.3] TG: I usually just make it clear on the signup. Signup for my email list and I’ll immediately send you X. So that they know that you’re signing up for the email list and then in the opt in, the double opt in, if you want to give them more information, that’s fine but in general, I don’t worry too much about that.

As long as I’m clear that you’re joining my email list, I haven’t had any problems with that. Now, to be clear here, I’m not a lawyer, I am not well versed in the new European laws around building an email list but I have never had an issue with that sort of thing. The thing that I try to do moving forward is, when they’re on my email list, I try to continue to send them stuff they find valuable and I make it really easy for them to unsubscribe.

My spam count is really low, I don’t even do double opt in, I just do single opt in and I haven’t had any trouble or high spam complaints or anything like that. People just unsubscribe. I just try to be clear when they sign up that they’re signing up for my newsletter and I leave it at that.

[0:16:29.6] VF: All right, this brings me to my next question. Because I’ve got the two things going on, right? I’m juggling the writing of fiction and being an editor of fiction. I can have, I think I can have on my editing page, a signup to a separate list, right? Because I use AWeber is, my service provider for my mailing list and I’ve got a couple off different lists on AWeber.

I know where the people came from and what they’re interested in. If so, if writers are coming and looking at me as an editor, they may or may not be interested in my fiction, they may only be interested in the news for editing. I could have something on that page that links them to a list just for editing, right?

Which would have a different set of auto responders, right? 

[0:17:16.3] TG: Yeah, for sure. Then you could put something on there like you know, five things to look forward working with an editor or something very Story Grid-y about you know, storytelling or something like that as a giveaway. You could have a totally separate give away there. 

Yeah, I think it’s a good idea to build a separate list so that you can talk to those people separately.

[0:17:37.6] VF: It’s so much easier to come up with content on the editing side of the business. Because it just is for me anyway, I don’t know why.

[0:17:47.9] TG: Yeah, I think that’s pretty normal. I feel like it’s easier often to come up with stuff to say on the non-fiction side because everything feels more concrete. Also I think that we often struggle with – it’s like what’s more valuable to us, learning how to lose 10 pounds, learning how to make an extra $500 a month or watching the latest Marvel movie, right? 

We tend to feel like especially if we are talking about our own content feel like, “Well the making money, the losing weight that’s probably more valuable.” And yet people spend enormous amounts of money on entertainment. And they find it very, very valuable. A lot of people make their living just talking about only Marvel movies. They don’t even make the movies, they just talk about them and dissect them. 

Me and my kids went down this YouTube rabbit hole of all of these people talking about their theories of what is going to happen in the next Avengers movie. So I feel like a lot of it is just a shift in perspective about what people find valuable and who you’re trying to attract and how you’re adding to people’s lives because to me, continuing – 

Looking at, okay people I am looking for people that like to be entertained by this sort of stuff, right? We are back to personas and then I want to constantly come up with things to send them to add to their life that they’ll find entertaining or valuable and so I agree, it can be harder but I think my theory has been in working with all the different authors I’ve worked with. You know, I have worked with some fiction writers that have a never ending supply of stuff to talk about because they understand that it is valuable. 

Most of the time, I find that fiction authors really struggle with seeing the value in their work and what they are offering to the world and so it is a little harder to come up with stuff where as a reader of women’s fiction, if I got you going you could probably talk for hours about the different books you’ve read, reviewing books, talking about your favorite characters, your favorite authors, dissecting them, thinking, comparing them to movies. Talking about movies in the genre that you like and that is all super valuable content to people. 

You know I am subscribed to newsletters that just tell me what to read or tell me what to watch or tell me the documentaries I am supposed to be paying attention to. You know there is huge amounts of value now more than ever nowadays in just curation, right? Like how many of us have the giant list of TV shows everybody is telling us we’re supposed to watch but there is no way we could possibly keep up with all of that TV? 

And so I just look at it as just it’s a different form of helping that I think is just as valuable as any other form of helping because I look at it as adding to people’s lives, making their lives better and so if you can introduce me to a book that I fall in love with or I love reading, you’ve just add it to my life in a way that is different and I think from a different perspective is more valuable than if you taught me how to make extra money, right? 

So I agree it can be hard but I feel like most of that is getting stuck on your perspective and thinking that you just have to talk about your own books or you just have to talk about like your kind of world where if you step back and look, if I was coming up with a new role playing card game and I needed to market it, there is an entire ecosystem around that that I am trying to enter into and being a part of that world is how I come up with content to do promotion. 

And I feel like that is the same way when it comes to books. Is when you start writing fiction in a genre, you are entering into an entire ecosystem that is a never ending black hole of stuff to talk about and you probably already do it and already think about it. You just don’t think of that as valuable. 

Does that make sense? 

[0:22:24.0] VF: It does, yeah and it leads me into another question that I have for you. So once you get someone to sign up to the list, I mean they are going to get the first part of my book when they sign up. So that’s great but then there is the communication that I have with them after they sign up, after they get the auto responder series. 

Right now what I have is a quarterly newsletter because I thought that is probably what I could commit to and try and be regular with the quarterly newsletter. 

And as I say that, I am two weeks late on the one I was supposed to send out last quarter. Best laid plans, so what I am trying to do, tell me your thoughts on this, in the quarterly newsletter it goes out to everybody on my list and I have it divided into sections. So there is basically three sections. There’s author updates and there is a section for readers and a section for writers. So in the for readers section, that is where I do book recommendations but I haven’t been focused. 

They were just books that I was reading that I wanted to tell someone about and I read pretty wider than ever now than I’m with StoryGrid. I might even break out a western one of these days and read that. My dad will be so proud but in that section now, if I am going to focus on women’s fiction I should be recommending women’s fiction books but expanding it to include a discussion of like you said, maybe a character that I liked or maybe something about the author. 

Like I got Liane Moriarty’s new book for Christmas. I haven’t read it yet so I could talk about that and what I particularly like about it. That section for readers in my newsletter could be that kind of thing, right? 

[0:24:11.4] TG: Sure, you keep going and then I’ll give you my thoughts on it. 

[0:24:14.7] VF: Okay and then for writer’s, that’s craft stuff, right? And then the author updates is, well the author updates, articles that I might have done on Fundamental Fridays and I’ll have links to those. What I am working on now, that kind of stuff. 

[0:24:33.1] TG: Okay, so I think you need to be even more than quarterly. I think it needs to be at least once a month but what you just described is three different newsletters. So I like at least once a month, so that it is not going too long in between hearing from you. 

So let me back up a little bit. So once they’re on your email list, why send anything out until you have another book to sell, right? So that’s a question because the whole reason we’re building the email list is so that you have a group of people that you can sell your books and other services or products to. 

So why send them anything when you are not selling the book, right? So then it becomes, “Okay well I am trying to keep my audience engaged.” So I want them opening the emails, I want them engaged in what I am doing. I want them looking to me for information on whatever I talk about. So that when a book comes out I already have their attention and I can promote it. 

Also having my audience engaged in what I am doing means they’re actually being active. They are doing things. You know I expect people that join my tribe or join one of my authors tribes to be active in the tribe, they should be doing things even if it’s as simple as posting your latest blog post on social media. It doesn’t matter. I want them active in the work that I am doing is because I am seeing as a tribe and you don’t want a bunch of consumers, you want active participants. 

Okay so now that means, okay we want to stay in contact, stay connected to the people that have joined our platform, joined our tribe. We want to keep them engaged in what we are doing and we want to encourage them to be active in the community. Okay, so now let us look at the best way to do that because there is a thousand different ways to do that right? You could email them every day. You could email them once a quarter, once a year, you know what is it and then what are you sending out to them?

So now, we start looking at like okay, well what kind of content should I be sending out to them? What feels natural to me? What would work for me? For instance I was getting tired of writing these really long in depth blog posts. Some of them would take me a week to write and so that’s when we started doing this podcast more regularly because it allows me to put content out that takes a lot less time. It is more straight forward and I think this kind of modality actually can be more helpful to people as well. 

So same idea though, right? I am not getting paid to do this podcast but I look at it as a way to keep people engaged, so that the next time I come out with something, I will already have a following and I can reach out to them and get them involved in what I am doing. 

So when you think about something like doing maybe a monthly book review that makes sense, right? If you did one book review a month every month that is only 12 book reviews a year. And then if you did an author update on everything you’re working on and the latest things you’ve done and what you’re reading and where you’re at with your next manuscript, all that kind of stuff that could be a whole other email. 

So you know one of the things I recommend if people don’t know where to get started is to just send two emails a month and you send them the first and third Tuesday of every month and you send them out at 2pm in your time zone. 

The first email that you send out of the month so in that first Tuesday of the month is some sort of new content, right? So maybe you did a book review of Liane Moriarty’s, which I love her books. I haven’t read her newest one but I love her stuff. Maybe you put that up on your blog and you just send out a three to five sentence email to your list saying, “Hey I put up this new blog post reviewing this book, I think you’ll love it. Go check it out here. By the way, if you like it could you post it on Twitter or Facebook the links are at the bottom of the post,” right? 

So you are sending them content and encouraging them to take action and then the third Tuesday. So the second email is the third Tuesday of the month, you just send out that author update. “Here is what I have been working on, if you missed my review of this book, you know it is up here. My next review is on this book. I am just finishing it up now. You know here is three other books that I am looking at reading and another 10,000 words into my manuscript. I am looking like I am going to publish this book in three months. I am really excited to share it with you.” Right? 

So that means you’re tribe, your subscribers are hearing from you twice a month. You are creating 12 new pieces of content a year and then sending out 12 email updates that will probably take you 20 to 30 minutes to write and send from start to finish. So it’s not much more work than what you’re already doing except you are just spreading it out a little bit and I feel like will be much more engaging with your tribe. Does that make sense? 

[0:29:39.5] VF: It does. Now because I have two tribes — I’ve got the writers and the readers, for the writers should I then be sending something out to them on the first Tuesday of the month as well? 

[0:29:53.9] TG: Yeah, I mean again you have to think about first of all, we have agreed your number one goal is to build your fiction side. So this comes down to okay, you got to make a decision about what you’re going to do and how you’re going to engage your audience on the fiction side and then secondary to that is, “Oh yeah, I’m also going to try to continue to communicate about my editing side.” 

But you have to rank order them, right? They can’t all be even priorities. One has to go above the other. So to me independent of the editing stuff, you need to decide what is best for growing your fiction list, engaging your fiction audience, so that you can continue to sell books and then separate from that, “Okay now knowing that I am doing to do that and I am committing to that, what do I have time to do on the non-fiction side, on the editing side?” 

So then I would do something that was less intensive. Maybe an update once a month or once every two months or whatever that you can handle on that side of things but it’s always going to be hard to try to grow two tribes at the same time. And so you’ve got to pick one that is the most important. You know if I can only do one thing I am going to do this instead of this, right? 

[0:31:27.6] VF: Right, well I am glad you are saying this because yes, absolutely growing my fiction audience is the priority. I mean I have to take in stages or my head will explode. So if I focus on the fiction stuff now then once that is up and running and it’s a habit and I haven’t gotten consciously try to remember, “Oh my god it is the first Tuesday of the month I have to get something out.” Once that becomes a habit and I am building it into my normal workflow then I can add on something else. 

Which would be providing content specifically for the writers because I do provide content for writers now anyway. I am just doing it on the Story Grid side. So that’s where they’re finding out about the craft stuff. You know it is on my Fundamental Friday’s post which like you said, I mean they’re research projects. They take about a month each for me to do the research for each of those posts. 

So I am not keen to do something separate like that for my own site because I just don’t have time. 

[0:32:23.5] TG: Yeah and so the other thing to keep in mind is that you could get ahead on these relatively easy. You know pull out the last four books that you’ve read, right? Spend the morning writing reviews on each of those, you are now four months ahead. 

So I think it is one of those things like sure, send stuff out on the non-fiction, the editing side as you can come up with the time and that sort of thing but there’s got if you’re not doing the fiction side like you should be now, you’ve got to get that going first and then decide do I still have time for this other stuff? 

How much time do I have, where should I devote it and make those decisions later but my wife’s therapist calls it future casting like I think that’s what she calls it where it’s like you are constantly wondering what is going to happen in the future and am I going to have time and what about this, what about this and it is like, you know you got plenty of problems today to fix. So let’s fix those and then down the road you can decide, “Okay how am I going to do this?” 

“Do I want to do this other stuff?” And something though has to give when you’re trying to decide what to do. You got to make a decision, start making progress in one area because what I find for myself is if I don’t, I don’t do anything. I get so tied up that everything starts to unravel because I am so overwhelmed because there is 800 different things I am supposed to be doing. 

So I feel like if you can get this stuff going for the fiction and get ahead of it, start putting stuff out then. Then you’ll realize, “Okay, do I have time to do other stuff and how much time can I devote to it?” Because maybe it is just once a month you send out an email pointing to all the story grid stuff you’ve done. So it is like 15 minutes of your time once a month, you can pull that off but it seems overwhelming right now because you are not doing that and you are not doing this thing over here and you’re already too weeks late on the quarterly email. 

And I think it is harder to write — to do something quarterly than to do something every week or every two weeks because you just put it off because you’re like, “Ah I got three months.” You know? 

[0:34:40.5] VF: Yeah, guilty, guilty. Okay I have a bunch more questions on that but maybe they’ll save them for next week, because my brain is kind of full right now. Sound good? Okay so let me go work on that this week. I will just focus on the newsletter and my homework from the last week and then next week, we’ll come back and revisit this. 

[0:34:59.7] TG: Okay sounds good. 


[0:35:01.0] TG: Thanks for listening to this episode of the Book Launch Show. For all the past episodes, the show notes, or to connect with me, you can go to booklaunchshow.com. I have dozens of free book marketing resources and articles that you can access at my website booklaunch.com. Lastly, if you like to support the show, you can do that by telling another author about the show and by visiting us on Apple Podcast and leaving a rating and review. 

Thanks for subscribing and being a part of our work here at booklaunch.com. We will see you next week.


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