A lot of things can cause problems when you are launching a book, but these are the top three reasons I have seen a book launch fail.
1. The unknown unknowns are killing you.
There are so many things that go into a successful launch that you don’t even know about. Sure, you might absorb a few good ideas on Twitter and Facebook, and maybe a blog post or two. But that’s just the tip of a huge iceberg. What you can see is just the beginning.
Successful book launches are well planned and well timed to have the biggest impact possible. And if you miss any of the important pieces, the whole thing can fall apart.
Trust me. I’ve seen them fall apart.
And it’s always because of things we didn’t know that we didn’t know.
2. You have no start-to-finish, chronological plan.
Successful launches are not random events.
Authors don’t throw together a few Facebook updates and blog posts the night before, then watch their rankings skyrocket the next day.
There is a proven plan, enacted from start to finish, that gets their books selling fast.
3. You have no idea what to say.
Even if I dropped an email list of 50,000 fans and a Twitter following of 100,000 on you tomorrow, you’d probably be paralyzed, because you have no idea what to say to actually get people to buy.
Writing the kind of content that sells is simple — but hard.
You have to know what to say and when to say it, to get people to buy.
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